As an Ag Tech company, Croptracker is keenly aware of the barriers that growers face in adopting new technologies. No matter the ‘ground-breaking’ features and promises from tech companies, the benefits and motivation to spend money and change processes is not clear for many growers. Not all ag tech advancements are created equal and not all are suited for every farm.

Operating a farm is complicated and being an Ag employer complicates it further, bringing unique and ongoing challenges that have little to do with growing food. The work needed to grow, package and sell high-quality produce is already never-ending, making the burden of HR administrative overhead tasks much more formidable. Many growers and ag industry employers echo complaints about the daunting task of organizing labour efficiently including: documenting work done, handling complicated payroll processes, fielding worker disputes, and meeting labor reporting demands.

As we can start to see spring and the new growing season come through in the northern hemisphere, the Croptracker team is looking back at the software updates we made this fall and winter and planning for new advancements coming later in 2025. Read on below to learn about some of the new features to try out in your Croptracker account. Get in touch with support@croptacker.comto learn more.

Croptracker is excited to be featuring Columbia Fruit in our Customer Spotlight series. Since 2018, Columbia Fruit has been using Croptracker’s Punch Clock and Spray modules. Discover how Columbia Fruit leverages Croptracker’s employee management and spray tools to improve efficiency, track costs and activities and support audit processes. For this blog, we spoke with Farm Manager, Garrett Dolan. Garret has been at Columbia Fruit for the last 2 seasons and took on managing employees and ensuring proper record-keeping with Columbia Farm’s existing Croptracker workflow.