In this Croptracker Customer Spotlight, we were excited to connect with Molly Bell of Bell Farms. Located in Auburn Maine, the Bell family has been farming potatoes for nearly 100 years, operating under the Bell Farms name since 1937. Currently the farm is managed by the 3rd and 4th generation of the Bell family. Molly and her husband Shane work alongside Shane’s aunts, uncles and siblings to farm 500 acres of grain corn, sweet corn and potatoes. Molly Bell is the Farm Manager and Food Safety Coordinator at Bell Farms and has been using Croptracker since the 2021 harvest season.

As the produce industry continues to evolve, the need for efficient and accurate traceability systems has become more pressing than ever. One crucial aspect of achieving this goal is labeling interoperability and proper formatting. In this week’s blog, we will talk about generating labels in Croptracker for products and pallets that support product industry traceability standards and efficient packed inventory management including adding a voice pick code. We'll explore the best practices labeling produce, for generating voice pick codes and ensuring seamless communication between different systems and stakeholders in the supply chain.

Croptracker is looking forward to returning to this year’s Ontario Fruit and Vegetable Convention (OFVC), February 19-20 at the Niagara Falls Convention Centre. As one of the largest and longest running horticulture conferences in Canada, the OFVC is always an important way to build relationships with industry experts and new clients and strengthen ties with our loyal customers.

Continuing our article updates trend in the new year, we put together a refreshed round-up of rugged cell phone and tablet cases for 2025. A mobile device is a very essential farming tool. Being able to log farm records on the go saves valuable time when assessing costs and preparing for audits. Having to input essential information, like worklogs, inventory or spray records at the end of the day, week, month or frantically right before an audit, can quickly get out of control, especially given the new demands on farmers coming from rulings like FSMA204. Growers must be able to produce digital and searchable inventory traceability records within 24 hours of being asked.